3/29/2012

Can You Afford To Screw Up?


Returning to the subject I spoke about in my last blog post, we are all customers at some point.
As marketers, the key to finding out what works, is often to take off the "marketer hat" for a while.

Can somebody tell me what's up with this "NON PHOTO LAW" that business owners keep imposing upon me?

I remember passing by DESIGUAL at Passeig de Gracia in Barcelona a few months and seing this really nice hoody that I immedeately knew would be perfect for a friend of mine.
So I picked up my iPhone, took a couple of pictures and before I had the time to even open up a new email to send it over to my friend, a man came up to me waving in front of me like a maniac. "No Photo No Photo!" To me that is like saying "No Business No Business" What are you, a non-profit organisation? You don't want me to recommend your hoody to my friend so he can stop by at your store after work to spend HIS money on YOUR product? Ok fine, I'll head over to ZARA instead.

Further more, what is there exactly to lose here, do you honestly think I'm going to sew up a similar sweater myself or sell the picture or...what?


Where I work there is really only one option to eat, Pans & Company. A rip-off of Subway I guess, but worse.
Today I bought a sandwich there and noticed they had introduced a new menue. Figured I'd take a picture and send to my colleague to tell her to come down and join me. Again, I barely had time to snap the photo before an angry lady popped up saying again "No Photo No Photo".
What did I do? I used the same photo to send to my friend, telling him "Gross, don't ever come to Pans&Company, food sucks and the service stinks".


When are businesses going to USE us to promote them instead of thinking they have any type of power trying to control what we the customers are doing.
You don't have ANY control anymore. What are you going to do with this blog post? What are you going to do with the hashtag #pans&companysucks? What are you going to do with my PICTURE? (I'm sure as hell gonna pin it!)
What are you going to do with an angry customer?

You have so much to win, and so much to lose. Heard of pinterest and instagram? Are you simply not interested in getting tons of traffic to your website or to reach new custumers through the most cheap marketing in the world = Word Of Mouth?

Focus on positive stuff instead of entering into a game that you simply can not win.




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