Even if you're fortunate enough to have access to inhouse original content nobody really wants to listen to someone that's only talking about themselves so whatever brand you are, you should be looking for external content to some extent.
Too often I am surprised about the small mistakes that blog owners make and that inevitably makes me pass on their posts.
I program tweets and my social media tool allows me to quickly program tweets from my Google Reader. The tool makes a copy and paste of the Tweet text and shortens the link. Now, if your posts title is written in CAPITAL LETTERS THAT MEANS MY TWEET WILL BE CREATED LIKEWISE. I don't know about you but I don't like to scream at my followers. So I pass on all your blogposts just because of this simple mistake. Sure, I can (and often do) change the tweet text, but come on, every time?!
Secondly, the images. I was just about to post a great blog post to tens of thousands of Facebook fans, but the 10 predetermined pictures that Facebook gave me (and that utimately you have picked to feature on your blog) are all just selfpromotional pictures with zero relevance to the actual blog post.
These are simple details that can make you gain thousands of visitors to your blog, new fans, followers and subscribers.
Take the time to make it right.Tweet