Why I Love StumbleUpon

A part from the fact that StumbleUpon is by far hands down the number one most important source to find quality content online right now, it is a GREAT traffic referral tool.
In fact, it drives more traffic referrals than any other social media site.

As an online marketer we all know that a Facebook post or needless to say a Tweet has an extremely short life span. A tweet lives for a few minutes, Twitter is fast, and I keep repeating the phrase that my ex-boss once told me "Twitter should be what CNN uses in their tag line, Be The First To Know".
Facebook have their own lovely alogithm that is supported by several likes, your interaction history with each user, time of posting e.t.c. A Facebook post may live for a few hours.
But after 24 hours your post is far down on any users newsfeed.
On StumbleUpon it keeps travelling.
A page shared on StumbleUpon has after 400 hours just gained half of the engagement it will ever get. A Facebook post reaches that point after about 3 hours.
2,5 million webpages are added each month to StumbleUpon. I personally added 15 in the last hour. That's the effect SU has on you, it makes you stick around, it's sticky, it's good.
Check out the infographic for yourself and install the browser toolbar and start adding your favourite webpages and blog posts!



How To Become Your Customers Friend

It has to make sense. We can't run around trying to track every single Key Performance Indicator that we can extract from Social Media, in a desperate attempt to justify it's use. It's already justified.
When social media blew up a couple of years ago, everyone thought it was free. Now I think it's safe to say that most executives have realized it's NOT free.
Qualified manpower, applications for your fan page, blog tools, prizes for contests and monitoring tools all ads up.

It's a swift of doing business. It shouldn't be treated as normal business, cus it's simply not.
In traditional business you pay 10 euros for marketing and plan on getting 20 back within a short period of time.
Social media is first of all a complete change of mentality that very few have yet understood. Almost a type of friendship. Like us, belong to us, follow us, check in with us...For what?
The easy way would say, for building a base of people to blast your marketing at.
The different way of doing business model would say - To create a bond. To be human. To get into their lives and have them let you be a part of theirs.

When we make friends we are humble. We listen to our friends, we don't yell. We invite them for a coffee, and in return they invite us back next time. If they treat us well we invite them for dinner at our house and when they need our help, we are by their side.
Friendship is not about exploiting eachother, trying to get the best and most out of the other person.
And friendship IS a win-win deal at the end.
This is what you want to ashieve as a brand doing business in a new and innovative way. You want to get invited to your customers home (their Facebook wall or Twitter feed), you want them to have your back and be loyal when a competitor offers them a better price. You want them to genuinely like you. Not change you for the first best option.
How do you do that? Be genuin, be nice, don't rush for the sale, be human, always over perform and happily surprise your customer, apologize if you mess up...

A KPI should be Online Reputation Management. How are people talking about us online?
A KPI should be engagement metrics, how are people sharing our content online?
A KPI should be referal traffic to your hub (website)
A KPI should be returning customers.

The sales come later, and maybe they´re not even direct sales. People are 71% more likely to purchase based on social media referrals. Maybe a person checks you out on twitter and 3 days later makes a sale because they had you in the back of your head, they were familiare with you already.

So do you engagement, be a brand evangelist, create a champion persona of your brand online, and the rest will come...


Brand may not be social - But the customer is

"This is what social media is about!" I announced while stepping out of Mezzo Di Pasta exatcly 27 minutes ago. I haven´t even eaten there, ever.

Me and my boyfriend were on our way home after having had a great Friday dinner out in the best sushi restaurant in Barcelona, and almost at home we figured we should check out the new opened restaurant just 20 meters from our door. A fast food type of Mc Donalds place, but Italian.... Sounded interesting.
We stepped in and it was empty, bad sign.
My dad always used to tell me "Always check for the packed places". An empty place means nobody likes the place.. OR maybe people haven't discovered it yet? After all, this place was new, they just opened a few weeks ago.
To make a short story short, we walked up to the counter and explained that we were neighbors and just wanted to see what this place was all about.
A guy in this 20s behind the counter started sharing his passion for the brand and it was completely contagious.
We now know about all of the the company´s history and origin, menus, the combinations, the special deals, the fresh pasta and it´s ingredients and the cookies that seem extremely unique and tasty.
At the end the guy said: "You wanna have a taste just to know what we have here, for free?"
I was totally full after a huge dinner so I simply couldn't. But I walked out of there thinking, this guy is good, this guy is gonna make me come back for a take-away-coffee each morning from now on. This guy is going to make me write a blog post and THIS is what new business is about.
It´s not about Facebook, Twitter or Youtube. It's about treating your customers in a human and friendly way and having THAT behavior go viral.
Some companies may not even use social media, but the point is: Their customers are.