Logical things are logical in different countries and they depend on the perception of each individual. I have encountered more than one interesting situation where the term "Culture Shock" has made it´s definition very clear. But this post isn't about that.
One thing that for sure is universally logical is the fact that a Social media or Community Managers job is not a 8-5 job.
This article published by Mashable including a study by Buddy Media came out a couple of months ago and I just returned to it today. Sometimes I like doing that, return to the articles that made an impression on me.
Now I have to be honest and say that this time schedule is not 100% correct for every brand in the world. You have to try out (and document) when your fans respond best to your content, maybe it´s not thursdays or weekends at all.
But there is some good info here that you can try out. Some makes a lot of sense and is extremely logical to me.
A person working with social media is a profile should be located in between the company and the customer. Knowing the companies goals, campaigns and assets, but communicating this on the customers terms and conditions, using their language and entering their territory. Obviously being prepared to be available off regular business hours. Even more obvious a person that truly enjoys being in front of a computer and has a genuine interest in the world of Facebook, Twitter and Blogs. A person that doesn't mind stepping away from the dinner to reply to a comment on the FB page or re-tweeting something good. Sounds harsh? Well it takes some planning, and discipline that´s for sure.
I read another article the other day that were about the simple fact that just by responding to every single comment and doing so within a short period of time, a brand is not just showing they care but they are also encouraging the behavior of interaction. Spark conversations by leading the way.