Pinterest Lets Me Dream

The articles about Pinterest and its success don't seem to ever slow down. Scanning through the daily summary from Mashable, 4 out of 20 articles mention Pinterest.

I always try to analyze from a personal user point of view, what it is that makes me sign up for a new network, click on an offer from a brand through Facebook, retweet a tweet or pin a picture.

Marketers too often think as...MARKETERS and I'd prefer to see myself as something in between the business and the public. A bridge, a communication channel, a facilitator.

I love Pinterest and I use it to express myself. I love sharing, I love the fact that Instagram makes me feel like a semi-professional photographer if only just for a minute. I love to have an audience on Twitter that find my information useful.
I'm certanly not the first one to say it, but what Pinterest makes me feel, is a sense of dreaming. On my Nature board I collect places, corners of the world where I would like to go, places that I want to remember, small moments outside in the nature that makes me feel close to nature, close to life.

Pinterest is not for every brand. But if you do have nice images, nice content that can inspire people, then do consider this network for your business.

I stumbled upon an interesting chart on Techchrunch this morning that I found interesting (now wearing the "Marketer hat").

http://techcrunch.com/2012/03/08/pinterest-now-generates-more-referral-traffic-than-twitter-study/

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Why I Love StumbleUpon

A part from the fact that StumbleUpon is by far hands down the number one most important source to find quality content online right now, it is a GREAT traffic referral tool.
In fact, it drives more traffic referrals than any other social media site.

As an online marketer we all know that a Facebook post or needless to say a Tweet has an extremely short life span. A tweet lives for a few minutes, Twitter is fast, and I keep repeating the phrase that my ex-boss once told me "Twitter should be what CNN uses in their tag line, Be The First To Know".
Facebook have their own lovely alogithm that is supported by several likes, your interaction history with each user, time of posting e.t.c. A Facebook post may live for a few hours.
But after 24 hours your post is far down on any users newsfeed.
On StumbleUpon it keeps travelling.
A page shared on StumbleUpon has after 400 hours just gained half of the engagement it will ever get. A Facebook post reaches that point after about 3 hours.
2,5 million webpages are added each month to StumbleUpon. I personally added 15 in the last hour. That's the effect SU has on you, it makes you stick around, it's sticky, it's good.
Check out the infographic for yourself and install the browser toolbar and start adding your favourite webpages and blog posts!

http://www.stumbleupon.com/blog/the-lifecycle-of-a-web-page-on-stumbleupon

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