ThruSocial Facilitates Page Creation

Location Based Services, Social Deals and Mobile Marketing are probably the 3 things that interest me the most at the moment in the social media world.

Facebook Deals and Groupon offer companies the creation and mega distribution of deals. Deals that make people buy, that eventually increases sales.
Location Based Services also work well to increase sales but more I would locate this one in the Increase Brand Awareness bucket.

In the past I´ve looked to Wildfire when it comes to promotion apps. But they now also offers Group Deals.

Thrusocial is a new company that offers pre-paid coupons and a drag and drop page tab creation service,  all of this seems great. Please watch the video below and this article that includes more info.

Facebook Page Admins Can Offer Pre-Paid Deals Directly With ThruSocial and FaceItPages

However I must still say that the single most powerful thing of Facebook still is the newsfeed and the access to that makes a world of difference.  Groupon offers a massive distribution.

From a first look at this it seems like a good option for smaller businesses wanting to try out the world of group deals.

Further more I must mention that Thrusocial offers a kind of a promotion center called Thrupons where a company´s promotion can live and get updated automatically to the brand´s facebook page. NOTE! Seems this is U.S based so far cus when I entered my Barcelona zipcode I was asked if I wanted deals from New York. 

Anyway, this is something to keep your eyes on for sure...

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Facebook Deals! It´s Live!

LBS and Deals. Am I repeating myself too much? Perhaps. But it´s easy to do that when you speak (or write) about something you´re passionate about.
This morning my man called me and the first thing he said was "With who are you having drinks at 10 in the morning?" Um..drinks? The only drinks I had today was a coffee at home and a glass of water in the office. I was confused for 5 seconds until I remembered I helped him install Foursquare yesterday.
He was obviously referring to the random test check-ins I did this morning while walking to the office discovering loyalty specials just while walking. I apparently checked into  Coppala Bar where you get a free tequila on your 3rd checkin. My twisted sense of humor thought that was funny.

Location is fun. Deals are great. Now Facebook is rolling out their Groupon/LivingSocial version and this is gonna be big. Perhaps even pushing the two already established giants off the market who knows.
The advantage Facebook obviously has is the market share and the already savvy 7hours per month user who prefers to stay at one place instead of moving around too much.

In my opinion one crucial thing for Facebook now is to make the deals relevant to each person. The newsfeed is a sensitive place, we unsubscribe and unfriend people more than ever before. We are getting more and more selective. You clog up my newsfeed either with too many updates or with stuff that is not fun or relevant to me? Bye-bye.
I´m into music and sports. So give me concert deals, download coupons and discounts on sports events.
It has great potential and I´m sure Facebook will kick this off in europe too before we know it.
Read more here: New York Times Facebook Deals

Have a good day and remember to check in :-)Tweet

LBS Start Executing!

Location Based Services (LBS) are everywhere. We're talking Facebook Places and Foursquare mainly here, or at least those two are my personal choices.

Now this new study is showing us that 40% of smartphone users have adopted location based services. That's a big chunk of people.

So how can marketers integrate LBS into their Marketing Plan? First of all sign up, read, learn, check out what your competitors are doing. Secondly, register your business, claim your places and start thinking what strategy is best for you, what are your goals? What do you want to achieve?
Is it to make your customers return and maybe then offer every 10th check in a discount? Or is it to get new customers and perhaps offer a reward to the people who refer new customers? Do you wanna create an email database and ask people to leave their email addresses? Are you launching a new product and wanna get people to try it out with a Test type of promotion?

Then another piece of important information: A campaign doesn't carry out itself by showing up in one channel. Integration of your promotion on all channels is essential. SHOW people what you're doing on your website, on Twitter, on the TV add spot even! In your physical stores, post a note "CHECK IN ON FACEBOOK AND GET ACCESS TO EXCLUSIVE PROMOTIONS".

There is lots of stuff to do, but start thinking about it now if you haven't already!

http://www.mobilecommercedaily.com/2011/04/18/forty-percent-of-smartphone-users-have-adopted-location-based-services

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